»Hyperloop« by Indre Kasulaityte ©2014
Corporate Design for the Hyperloop transportation system
Hyperloop is an already existing concept for a high-speed train without wheels that moves on air cushions via electromagnetic accelleration to top speeds of 1200 km/h. At distances below 1500 kilometers, it would allow shorter travel times than supersonic planes at a lower ticket price than a conventional train.
The gradient as a symbol for speeds that are hard to capture with the eye can be found in all parts of my Corporate Design for Hyperloop: the logo, appearance of the train, stationery, merchandising, website etc. The abstract nature of the gradient also reflects the barely tangible technical concept of a train that levitates through a partially evacuated steel tube.