Institute of New Communication (INK)

New Communication 

The Institute of New Communication (INK) develops concepts and designs aimed at inspiring people to think outside the box and take a fresh approach. The goal is to enable new perspectives on communication-related challenges in everyday life. In dealing with tasks the objective is to demonstrate the value of well thought-out means of communication for society and enrich the visual culture. The Institute has experience of developing visual identities (corporate design) for institutions, cities and conferences as well as for major cultural events and exhibitions.  

 

For and with HfG 

HfG students are involved in the cooperation projects and receive close supervision. Starting with an unbiased attitude they contribute their own ideas and learn by tackling real projects. During the project participants can reflect on their course of education and through practical experience make decisions about their future careers. The institute has alternating project teams that are supervised by so-called navigators. Depending on the task the team is supported by experts from the university network (alumni, employees, lecturers, professors). They can also collaborate with excellent partner universities in China and Australia. 

 

Designing the future  

In the spirit of the university’s mission to provide education the projects and their development are documented online for those interested. Ideas, thoughts, methods, theories and procedures are visualized in a move to inspire others. INK supports institutions and firms in solving communication challenges. In close collaboration with its partners the project teams seek new perspectives for developing processes of identity and change. In addition, INK acts within HfG as a catalyst for developing projects and events. The Institute relies on a broad spectrum of scientific sources, research and design practices. Regardless of the task involved the results of development processes always include visual designs, which either envisage results or are the actual outcome. Ideally, the conceptional and creative solutions can provide cultural orientation and support the partner organization’s further development. 

Supervision: Prof. Klaus Hesse 

Navigators: Nikolas Brückmann, Yuriy Matveev, Tobias Teickner 

 

References: Art Directors Club for Germany; B3 Moving Image Biennale; Deutsche Bahn; On Stage; German Mobility Congress; Frankfurt Book Fair; Hessenpark Open Air Museum; Goethe University Frankfurt/Languages; Hessen Ministry of Higher Education, Research and the Arts; House of Finance; Institute for Sexual Education; Nippon Connection – Japanese Film Festival; City of Frankfurt; Hessen State Office for the Preservation of Monuments; Lufthansa Cargo; Wolfgang and Gerda Mann Foundation; Senckenberg Museum; Siemens; Stiftung Sprudelhof; City of Mühlheim/ Main; City of Tübingen; Visa Card Europe; ZDF television channel 

Designing the future

In the spirit of the university’s mission to provide education the projects and their development are documented online for those interested. Ideas, thoughts, methods, theories and procedures are visualized in a move to inspire others. INK supports institutions and firms in solving communication challenges. In close collaboration with its partners the project teams seek new perspectives for developing processes of identity and change. In addition, INK acts within HfG as a catalyst for developing projects and events. The Institute relies on a broad spectrum of scientific sources, research and design practices. Regardless of the task involved the results of development processes always include visual designs, which either envisage results or are the actual outcome. Ideally, the conceptional and creative solutions can provide cultural orientation and support the partner organization’s further development. Supervision: Prof. Klaus Hesse, Navigators: Nikolas Brückmann, Yuriy Matveev, Tobias Teickner 

 

References: Art Directors Club for Germany; B3 Moving Image Biennale; Deutsche Bahn; On Stage; German Mobility Congress; Falken Europe; Frankfurt Book Fair; Hessenpark Open Air Museum; Goethe University Frankfurt; Hessen Ministry of Higher Education, Research and the Arts; House of Finance; Institute for Sexual Education; Nippon Connection – Japanese Film Festival; City of Frankfurt; Hessen State Office for the Preservation of Monuments; Lufthansa Cargo; Mann Foundation; Procter & Gamble; Senckenberg Museum; Siemens; Stiftung Sprudelhof; City of Mühlheim/ Main; City of Tübingen; Visa Card  

Renewing identity

我们今天肩负着什么样的新挑战,风险和社会责任? 

服务,市场和目标群体已经被解构成了如同灰尘一样细小的部分。视觉传达的数字媒体化导致全球市场缩小到了屏幕上。所有来自娱乐,信息,采购,销售,管理,工作以及电信通讯的交流联系都通过电脑屏幕显示出来。工具和媒体的分离早已成为历史。传达设计是一个提供了纷繁可能性并且拥有史无前例庞大用户的设计工具。无论是计划中的或是巧合,它已经像病毒一样的开始蔓延。为博得关注而日益激烈的竞争使人们的专注能力越发疲劳,并且改变了我们搜寻信息的方式。阅读是困难的,我们不再有时间去仔细阅读。我们的接受能力已超出了原有范围,就如同现在设计师的专业领域也超出了原有的范围。我们已经达到了一个我们再也不能欺瞒某一特定任务的本质的地步。视觉传达(超越功能性方面)作为一个形象标志提供服务。基础功能不再是目的,而是设计的一部分。作为数字革命的结果,在未来为什么,要做什么和设计师与客户的身份决定了视觉传达的基础。想法,激情和个人观点依然师无价的,并且智慧和想像力还是应用设计的关键。通信的未来取决于接受不断动态更新能力,只有不断的改变才能够生存。我们正处于数字革命的开始,而不是结尾。 

 

怎么作为一个设计师参与其中? 

问更多的问题。通过真实的任务。通过深入的研究。通过探索不同领域。通过相互的联系。通过真正的团队工作。通过做!  

A model for teaching. A model for practice.

Das Institut für neue Kommunikation bietet eine gemeinsame Plattform für Studierende des Kommunikationsdesigns und Kommunikationstreibenden aus allen Bereichen der Wirtschaft, Kultur und Politik. Dabei verfolgt die von Prof. Klaus Hesse geleitete Klasse drei Ziele. Erstens die Qualitätsverbesserung der Lehre durch die Integration von realen Aufgabenstellungen. Zweitens die unabhängige Forschung und Entwicklung von innovativer Kommunikation sowie die exemplarische Anwendung von neuen Strategien der Wissens- und Informationsgestaltung.  

 

Aktuell stehen für externe Kooperationspartner Designlabors für Editorial Design, Corporate Design und Corporate Communication zur Verfügung. Das Institut baut auf bereits bestehende Kooperationspartnerschaften (Unternehmen, Verbände, Museen, Verlage, Städte) und das umfangreiche Portfolio der Klasse Hesse auf. Ausserdem besteht ein festes Netzwerk aus renommierten Hochschullehrern von Universitäten und Kunsthochschulen (Wien, Berlin, Stuttgart, Leipzig) sowie langjährigen Drittmittelpartnerschaften. 

 

University partners: 

Central Academy of Fine Arts, Beijing/China (CAFA), China Academy of Arts, Hangzhou/China (CAA), Griffith University/Queensland College of Art, Brisbane/Australia, Michaelis School of Fine Art/University of Cape Town, South Africa, Nanjing University of the Arts, Nanjing/China (NUA), Queensland University of Technology, Brisbane/Australia (QUT), Shanghai Institute of Visual Art (SIVA), Cheung Kong School of Art and Design/Shantou University, Shantou/China (CKAD)