Fashion is like a toy.
of Anna Schoth © 2011
The game is played with lust for change and curiosity for something new. We follow the requirements of the industry and the world of media, so we let us drift and get inspired of the latest trends. By transforming our appearance through clothing, we go on playing. Because we love to play. This positive thought about the fashion's change runs through the entire graduation project. Besides creating a fashion collection – a free dressing game – an interactive film was made, presenting the collection. Hidden sub-menus and the ability to jump from outfit to outfit contribute to the playful feeling. In addition to this theoretical and cinematic composition a look book styled like a newspaper has been created as well as a label name, including a logo.