»I love you too«
Idea, copy writing and design by Felix Kosok @2015
»Ich liebe euch auch« (I love you too) ist he first issue of the magazine Ueber Werbung, that deals with the creative potential of advertising and the changes, that social media has caused in that field. This examination of advertising from the perspective of a designer is supposed to inspire young creatives to take up the task that is advertising and actively occupy the free spaces that the recent changes have created. The main content is made up of six interviews: Erik Kessels, creative director of the dutch advertising agency Kesselskramer, Michael Schirner, a famous german advertiser and conceptual artist, Oliviero Toscani, the photographer of the provocative Benetton campaigns, Kalle Lasn, founder oft he Adbusters Mediafoundation, Kai Platschke, consultant and social media expert and finally Wolfgang Ullrich, an art historian and consumption theorist, who deals with advertising and consumer products beyond their critical rejection.