Indre Kasulaityte theses work by Prof. Klaus Hesse

»Hyperloop« by Indre Kasulaityte ©2014

Corporate Design for the Hyperloop transportation system

Hyperloop is an already existing concept for a high-speed train without wheels that moves on air cushions via electromagnetic accelleration to top speeds of 1200 km/h. At distances below 1500 kilometers, it would allow shorter travel times than supersonic planes at a lower ticket price than a conventional train. 

The gradient as a symbol for speeds that are hard to capture with the eye can be found in all parts of my Corporate Design for Hyperloop: the logo, appearance of the train, stationery, merchandising, website etc. The abstract nature of the gradient also reflects the barely tangible technical concept of a train that levitates through a partially evacuated steel tube. 

Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse
Indre Kasulaityte theses work by Prof. Klaus Hesse