Institute of New Communication (INK)

New Communication 

The Institute of New Communication (INK) develops concepts and designs aimed at inspiring people to think outside the box and take a fresh approach. The goal is to enable new perspectives on communication-related challenges in everyday life. In dealing with tasks the objective is to demonstrate the value of well thought-out means of communication for society and enrich the visual culture. The Institute has experience of developing visual identities (corporate design) for institutions, cities and conferences as well as for major cultural events and exhibitions.  


For and with HfG 

HfG students are involved in the cooperation projects and receive close supervision. Starting with an unbiased attitude they contribute their own ideas and learn by tackling real projects. During the project participants can reflect on their course of education and through practical experience make decisions about their future careers. The institute has alternating project teams that are supervised by so-called navigators. Depending on the task the team is supported by experts from the university network (alumni, employees, lecturers, professors). They can also collaborate with excellent partner universities in China and Australia. Europe; ZDF television channel 

Designing the future

In the spirit of the university’s mission to provide education the projects and their development are documented online for those interested. Ideas, thoughts, methods, theories and procedures are visualized in a move to inspire others. INK supports institutions and firms in solving communication challenges. In close collaboration with its partners the project teams seek new perspectives for developing processes of identity and change. In addition, INK acts within HfG as a catalyst for developing projects and events. The Institute relies on a broad spectrum of scientific sources, research and design practices. Regardless of the task involved the results of development processes always include visual designs, which either envisage results or are the actual outcome. Ideally, the conceptional and creative solutions can provide cultural orientation and support the partner organization’s further development. Supervision: Prof. Klaus Hesse, Navigators: Nikolas Brückmann, Yuriy Matveev, Tobias Teickner 


References: Art Directors Club for Germany; B3 Moving Image Biennale; Deutsche Bahn; On Stage; German Mobility Congress; Falken Europe; Frankfurt Book Fair; Hessenpark Open Air Museum; Goethe University Frankfurt; Hessen Ministry of Higher Education, Research and the Arts; House of Finance; Institute for Sexual Education; Nippon Connection – Japanese Film Festival; City of Frankfurt; Hessen State Office for the Preservation of Monuments; Lufthansa Cargo; Mann Foundation; Procter & Gamble; Senckenberg Museum; Siemens; Stiftung Sprudelhof; City of Mühlheim/ Main; City of Tübingen; Visa Card  

Renewing identity

What new challenges, risks, and social responsibilities will we have to take today? 

Services, markets and target groups have disintegrated into segments the size of dust particles. The digitalization of communication has led to global markets shrinking to a display. All strands of communication from entertainment, information, buying, selling, management and work to telecommunications are displayed on a computer screen. The separation of tool and medium is now definitively a thing of the past. Never before has a design tool offered so many possibilities and never before have so many people used this tool. Designed communication, be it planned or coincidental, is spreading like an epidemic. The intensified competition for attention is placing an ever greater strain on our concentration and has changed our information seeking behavior. Reading is very hard work, and there is no longer time to take another look. The limits of our receptiveness are just as exceeded as the limits of our options to integrate ever new professional fields as designers. We have definitively reached the point where we can no longer cheat our way past the essence of a particular assignment. Today, communication (going beyond functional aspects) serves as a mark of identity. The aims are no longer the foundation, but a constituent part of the design. Despite, and indeed as a result of the digital revolution, in the future too the why, to what end, and the identity of the designers and commissioning parties will determine the basis of visual communication. Ideas, passion and personal opinions will remain priceless and intelligence and imagination will be the key to applied design. The future of communication will be determined by the ability to engage in dynamic renewal. Only those will survive that change without changing. We are at the beginning of the digital revolution and not at the end. 


How to involve as a designer? 

By asking more questions. By real-world tasks. By thorough research. By exploring different fields. By connecting dots. By real team work. By doing! 

A model for teaching. A model for practice.

Das Institut für neue Kommunikation bietet eine gemeinsame Plattform für Studierende des Kommunikationsdesigns und Kommunikationstreibenden aus allen Bereichen der Wirtschaft, Kultur und Politik. Dabei verfolgt die von Prof. Klaus Hesse geleitete Klasse drei Ziele. Erstens die Qualitätsverbesserung der Lehre durch die Integration von realen Aufgabenstellungen. Zweitens die unabhängige Forschung und Entwicklung von innovativer Kommunikation sowie die exemplarische Anwendung von neuen Strategien der Wissens- und Informationsgestaltung.  


Aktuell stehen für externe Kooperationspartner Designlabors für Editorial Design, Corporate Design und Corporate Communication zur Verfügung. Das Institut baut auf bereits bestehende Kooperationspartnerschaften (Unternehmen, Verbände, Museen, Verlage, Städte) und das umfangreiche Portfolio der Klasse Hesse auf. Ausserdem besteht ein festes Netzwerk aus renommierten Hochschullehrern von Universitäten und Kunsthochschulen (Wien, Berlin, Stuttgart, Leipzig) sowie langjährigen Drittmittelpartnerschaften.  


University partners: 

Central Academy of Fine Arts, Beijing/China (CAFA), China Academy of Arts, Hangzhou/China (CAA), Griffith University/Queensland College of Art, Brisbane/Australia, Michaelis School of Fine Art/University of Cape Town, South Africa, Nanjing University of the Arts, Nanjing/China (NUA), Queensland University of Technology, Brisbane/Australia (QUT), Shanghai Institute of Visual Art (SIVA), Cheung Kong School of Art and Design/Shantou University, Shantou/China (CKAD)