Renewing identity

Services, markets and target groups have disintegrated into segments the size of dust particles. The digitalization of communication has led to global markets shrinking to approx. 40 x 30 cm. All strands of communication from entertainment, information, buying, selling, management and work to telecommunications are displayed on a computer screen. The separation of tool and medium is now definitively a thing of the past. Never before has a design tool offered so many possibilities and never before have so many people used this tool. Designed communication, be it planned or coincidental, is spreading like an epidemic. The intensified competition for attention is placing an ever greater strain on our concentration and has changed our information seeking behavior. Reading is very hard work, and there is no longer time to take another look. The limits of our receptiveness are just as exceeded as the limits of our options to integrate ever new professional fields as designers. We have definitively reached the point where we can no longer cheat our way past the essence of a particular assignment. Today, communication (going beyond functional aspects) serves as a mark of identity. The aims are no longer the foundation, but a constituent part of the design. Despite, and indeed as a result of the digital revolution, in the future too the why, to what end, and the identity of the designers and commissioning parties will determine the basis of visual communication, ideas, passion and personal opinions will remain priceless and intelligence and imagination will be the key to applied design. The future of communication will be determined by the ability to engage in dynamic renewal. Only those brands, companies and institutions will survive that change without changing. 

A model for teaching. A model for practice.

The Hesse class offers a joint platform for students of communication design and those involved in communication in all economic, cultural and political fields. The class, headed by Prof. Klaus Hesse, has three aims. First, to improve teaching quality by integrating real jobs. Second, to independently research and develop innovative communication solutions, and third, the exemplary application of new strategies in knowledge and information design.  

 

There are currently design labs for Editorial Design, Corporate Design and Corporate Communication available for external partners. The institute is building on its existing partnerships (with companies, associations, museums, publishers, cities) and the extensive portfolio of the Hesse class. Moreover, there is an established network of renowned teachers from universities and art universities (Vienna, Berlin, Stuttgart, Leipzig) and long-standing external funding partnerships.  

 

References:  

_ Art Directors Club für Deutschland, Berlin  

_ Bundesministerium der Finanzen, Berlin  

_ Deutscher Fußballbund (DFB), Frankfurt/M  

_ Deutscher Kaffeeverband e.V., Hamburg  

_ Frankfurter Buchmesse  

_ Goethe Universität Frankfurt FB Wirtschaft  

_ Goethe Universität Frankfurt FB Sprachwissenschaften  

_ Hessische Theaterakademie  

_ House of Finance Frankfurt  

_ Japanisches Filmfestival Nippon Connection, Frankfurt  

_ Landesamt für Denkmalpflege Hessen  

_ Ogilvy, Frankfurt  

_ Robin Food Ltd., Vegetarische Fastfood-Kette  

_ Senckenberg Museum, Frankfurt  

_ Stadt Kronberg im Taunus  

_ Stadt Mühlheim am Main  

_ Stadt Frankfurt am Main, Umweltamt  

_ Stadt Frankfurt am Main, Kulturamt  

_ Stadt Offenbach am Main  

_ TU Darmstadt, Fachbereich Architektur  

_ Universitätsstadt Tübingen  

_ Verlagsgruppe Handelsblatt, Düsseldorf  

_ Visa Card Europe, London/Frankfurt  

_ ZDF Mainz