German Convention for Mobility 2013
Berenike Eimler wins corporate design competition. The first Deutscher Mobilitskongress (German Convention for Mobility) in Frankfurt Main 2013, is a platform for experts and researchers in the fields of traffic and mobility. The swinging arches of the new visual brand play with the idea that mobility is no more than hopping on a global or regional scale. They also symbolise the impact of transportation. The corporate design concept establishes a dynamic brand, using ubiquitous means of traffic: the bright yellow of traffic signals and the DIN font.
The aim was to create a multi-media visual and audio escort for convention participants, depicting an increasing amount of traffic and the complexities of mobility. For example participants will wear the amount of kilometres they had to travel to visit the convention on their individual name badge. Awareness can lead to new innovative solutions. Berenike Eimler