36 of HfG's students with 40 designs took part at a competition initiated by the city council of Offenbach. The work took the whole summer semester. Lukas Wagner's design won. Uwe Loesch headed the jury. He said: »Offenbach has a new logo. It is original and memorable. It grabs people's attention and is unique. Seemingly three dimensional it describes a field for experience and defines a frame of reference. It is obviously the definition of a location even if it only pretends to be spacial«.
Prof. Klaus Hesse who led the task force comments: »Offenbach is not one of these quaint little showcases. This city has a lot of edges. War and reconstruction left visible scars. Nevertheless the city stayed true to itself throughout its more than 1000 years of history and remains hospitable and open hearted. The new logo by Lukas Wagner discards with the number plate image that has been used to date. The »O« signifies an open door and the community of all the cultures that have found a home in Offenbach. In that sense, the logo is a reference to globalisation. The connection to the Jewish typography artists Berthold Wolpe and his teacher Rudolf Koch who used to work in Offenbach was used to remind the city of its lost values«.
All proposals for a new Corporate Design for the city of Offenbach can be seen at the Klingspor-Museum until August 30th 2009.
1. place 15.000 Euro: Lukas Wagner
2. place 3.000 Euro: Stefanie Kurt
3. place 2.000 Euro: Tetyana Kovalchuk
4. place 500 Euro: Kathrin Polikeit/Carolin Senkel
4. place 500 Euro: Marco Gabriel/ Arndt Poser/Maziar Rastegar
Jury: Prof. Uwe Loesch/Bergische Universität Wuppertal, Horst Schneider/major of Offenbach, Regina Preis/head of communications at Stadtwerke Offenbach, Sascha Lobe/Stuttgart/owner of L2M3, Kai Bergmann/Frankfurt/owner of Bergmannstudios.
Council to the Jury: Dr. Stefan Soltek, director Klingspor Museum für internationale Buch- und Schriftkunst. The class was led by Prof. Klaus Hesse and supported by Matthias Müller, head of communications, City of Offenbach.