Editor: Institut für neue Kommunikation (INK), Hochschule für Gestaltung (HfG) Offenbach, Initiator and editor-in-chief: Klaus Hesse, Supporter: Art Directors Club (ADC) für Deutschland, Publisher: avedition Ludwigsburg, Editorial staff and Design: Felix Kosok, Karin Rekowski, Yuan

There are easier ways to earn money, honestly.

»sushi15« talked with Christoph Niemann about a blank piece of paper. He is working for »The New York Times« and »New Yorker«. He is one of the most sought-after illustrator of the world and has drawn the cover for »sushi1« 15 years ago. The German-Chinese graphic designer Jianping He told how is feeling between two worlds. The trend researcher Holm Friebe thinks that grass doesn't grow any faster when you pull on it. Besides »sushi« is reporting about the inspiring design conference »What design can do« in Amsterdam and a lot of highly topical stuff more. 

 

For 15 years, the »Magazine for Young Creativity« showcased the best theses and final papers from German, Austrian, and Swiss academies of art and design. For 15 years, the students attending the Offenbach University of Art and Design (HfG) have conceptualized and designed »sushi«. In light of its last publication, »sushi«'s editorial staff reflected on their last 15 years as follows: what happened to the 40 designers who enthusiastically came up with, designed, and made »sushi« a reality? What are the »ADC Talents« doing today? Which paths and detours have they taken in life? »sushi« talks about what they have learned, gone through, celebrated, and, most importantly, what they have designed. »sushi15« is now available! 

»sushi« always fresh since 1998

Since 1998, the yearbook »sushi« has been conceived, designed and produced by a host of different student groups from Academy of Art and Design Offenbach (HfG). The Magazine documented the Young Talent Competition of the Art Directors Club Germany. Each team devises a new “sushi” concept, something that is unique to the magazine. It is devoured mostly by the upcoming young designers themselves as well as the agency’s talent scouts. sushi is an experimental kit that knows only one enemy – the printing deadline. It also features guests from abroad, including South America, the US, Sweden, Russia, Japan, and China. It contains contributions from writers, photographers, illustrators, theologians, paparazzi, and other such experienced hands. Nearly all issues have won an award: Red Dot Award, iF Design Award, DDC Award, Berliner Type  

 

sushi 15 - Magazine for young creativity, 300 pages, german/english 

ISBN: 978-3-89986-216-4 

sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse
sushi 15 magazine for young creativity Prof. Klaus Hesse